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An established trend with continued momentum."},{title:"Fast growing: ",description:"High rate of change within the past 3 months. A growing trend that has yet to reach its peak popularity."},{title:"Early signal: ",description:"Strong potential for growth. An emerging trend that presents opportunities for early/first-mover advantage."}],P=[{description:"Month over Month (MoM). As seen on the Volume and ROC charts within each Trend Card. [See Question 4, Section 4]"},{description:"Quarter over Quarter (QoQ). As seen in the Trend Description within each Trend Card. [See Question 4, Section 1]"},{description:"Year over Year (YoY). Reflected in select Trend Cards. YoY ROC allows you to measure change over a longer period of time, while removing seasonality impacts."}],I=[{title:"Medical Language: ",description:"Please note this trend includes some medical language references which brands should not leverage in their marketing."},{title:"Acne/Blemish: ",description:"This trend may only be leveraged for products with a \u201cnon-acnegenic\u201d/\u201dnon-comedogenic\u201d claim or an approved acne/blemish reduction claim."},{title:"Post-Procedure: ",description:"This post-procedure skincare trend can only be leveraged for products with approved safety claims for use after the specific procedure reference, and only globally approved post-procedure claims may be made."},{title:"Ingredient: ",description:"Ingredient-focused trends can only be leveraged for products with globally approved ingredient and product claims. It may not be based on local review of ILN. Please contact R&D for further information."}],j=[{title:"Sensing",color:"#404040",listData:[{description:"Regional trend spotters identify and share monthly trends"},{description:"AI sensing trends "}]},{title:"Qualification",color:"#7F7F7F",listData:[{description:"Agency to quantify all trends surfaced during the sensing process and validate them"}]},{title:"Prioritization",color:"#C0C8D2",listData:[{description:"Agency to provide a long list of all quantified trends across 4 categories for 18 countries monthly "},{description:"F&GI/market teams to prioritize up to 15 trends"}]},{title:"Trend Development",color:"#ADB9CA",listData:[{description:"Based on the prioritized trends, trends are built into \u201ccards\u201d (deep dives) on the TrendSense platform"},{description:"15 trends across 4 categories (undetermined amount per category with a focus on makeup and hair as they are the fastest moving) for 18 markets"}]},{title:"Cascade & Dashboard",color:"#8497B0",listData:[{description:"Quarterly presentations done to summarize trend themes at a global level across 4 categories"},{description:"Trends updated monthly on the Dashboard and available to all with a download function (instead of a deck)"}]}],N=[{title:"Trend Description",color:"#AF0E0D",description:"Short explanation of the trend card. It also features tags that describe the trend, like its maturity, the ROC, main hashtag, type of trend."},{title:"Relevant Videos",color:"#FF0000",description:"This section features videos illustrating the trend, with links to the original posted by local creators."},{title:"Summary",color:"#FF9852",description:"This section provides an overview of the various attributes that characterize the trend. The attributes, when clicked, will show other trends that have the same attributes."},{title:"Volume and ROC Charts",color:"#EDCF63",description:"Features volume of views or searches from sources like TikTok, Google Search, etc. Toggle the source by clicking its icon. The top of each bar shows the monthly ROC."},{title:"Relevant Hashtags/Keywords",color:"#88CC3E",description:"You can see the leading hashtags and related search keywords here."},{title:"Trending in Other Markets",color:"#01B04F",description:"You can see other markets that this trend is trending in."},{title:"Favorite/Download",color:"#01B0F0",description:"The star button will favorite a trend. The download button will create an export pdf of the trend."}],Q=[{title:"Trend Cards / Top Trends Toggle",color:"#AF0E0D",description:"Toggle between seeing the trends as Trend Cards or as a list in Trend Rankings."},{title:"Trend Category Filter",color:"#FF0000",description:"Filter between trend categories."},{title:"Search Bar and Filters",color:"#FF9852",description:"Filter trends even further by different attributes or use the search bar. Make sure to try different variations of search (e.g., with/without spaces)"},{title:"Trend Cards",color:"#EDCF63",description:"Cards of the trends. 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